What is a Destination Organization?
In today's globalized, interconnected world, every community must compete for its share of the world's visibility, tourists, consumers, talent, businesses, and investments.
Destination organizations help their community achieve its goals by leveraging the power of destination promotion. They strive to create a thriving, vibrant community that stands out globally.
Every community must compete with every other community for its share of everything – attention, respect, customers, talent and investment. Destination organizations have the tools, knowledge and relationships to provide the local solution to the local problem.
This industry brief offers a standardized definition of the modern destination organization. Destination organizations are destination marketing organizations (DMOs), destination management organizations, convention and visitors bureaus (CVBs), tourism boards, sports commissions, and offices that attract film and media productions to a destination. This brief discusses the purpose of a destination organization, the mission that fulfills that purpose, the overarching goals that guide that mission, the core values that underpin its success and what a successful community outcome or result looks like.
Three additional industry briefs will be made available soon.